
Brazilië B2C E-commerce Rapport 2019
Het e-commerce rapport gaat dieper in op de details van de B2C e-commerce markt in Brazilië, inclusief netwerkverbinding, digitale bereidhei…
E-commerceAn international returns policy has an important role to play in supporting cross-border expansion and could be crucial to achieving growth goals.
Cross-border Ecommerce is trade between two parties in different countries. That trade could be between a business and a consumer or two businesses, for example, or it could be transactions between two consumers, such as those made via eBay. Cross-border Ecommerce is a growing phenomenon across the world and represents opportunities for retailers in every country. For example, nearly half of French consumers now regularly buy from cross-border retailers and in Mexico the market for cross-border Ecommerce is growing by 21%. It’s estimated that by 2020, 60% of the target global population will be making more than 13% (source: Ecommerce Platforms) of their retail transactions online.
There are multiple benefits for consumers in shopping cross-border, including having access to a much wider range of products and being able to find those products at the best price. Local shoppers unimpressed with local retailers can go online and look elsewhere for a better option. This presents retailers who are willing to invest in cross-border Ecommerce with a range of very attractive advantages, including:
Successful cross-border retailers understand that establishing a foothold in a global market requires more than simply setting up a website and international shipping. Although customers in different locations have different preferences when it comes to customer service and delivery, the availability of returns is a consistent requirement. Customers are increasingly used to being able to make hassle free, low cost returns in their own countries and so expect international retailers to offer these too. These are just some of the reasons why you should offer returns to your cross-border customers:
It’s important for retailers to recognise that shoppers take a much bigger risk when ordering from overseas. A transparent and easy to understand returns policy helps to establish peace of mind, build trust and positively impact purchasing decisions.
Sources: Ecommerce Platforms/Bloomberg/UPS/SDCExec
In this ebook, you'll get information to optimise your e-Commerce business for international returns.
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